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How to write a cover letter

Oct 21

A cover letter is one of the first things a potential employer will see when reviewing your application, so it's important to make a good impression with a well-written letter that highlights your skills and qualifications for the role. With so many applications to review, a strong cover letter can help you stand out from the crowd and increase your chances of getting an interview.

It's not uncommon for candidates to simply repeat the details found in their resume. However, your cover letter should be a formal introduction of yourself as an applicant and state your reasons for wanting the role, connecting the necessary skills and experience to the role's requirements.

Customise the cover letter for the job

Sending a generic cover letter for every job application is not advisable. You should make an effort to address the hiring manager by name in the opening of your cover letter, and make the content specific to the role you are applying for. Explain why you are interested in working at the organisation, and how this will benefit the organisation. This will demonstrate that you have done your research and are genuinely interested in the role.

Use the Key selection criteria as a starting point

Be sure to use keywords in your cover letter that are related to the skills and attributes required for the role you're applying for. In order to demonstrate your suitability for the role, provide relevant and concise examples from your experience or capabilities within the selection criteria.

Why are you the best?

What makes you unique is your best asset when applying for any role. Your creativity, problem solving skills and ability to overcome challenges are just some of the qualities that will help you excel in the role. By outlining these in your cover letter, you will give yourself the best chance of being considered for the job.

Our top tips

Make sure your cover letter is one page or about 300 words long. Use a professional font that is easy to read. Use strong action words, like “manage,” “organize,” and “deliver.” Include all your contact information. Always do a final spell check and proofread your letter before sending it.


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